A lot of people who give you advice on what to buy and what not to buy are the brokers who sit near your place where you live. Now these brokers will generally execute your trades via some broker dealers. These dealers can be big companies which are well known in the industry.

The other part of the industry has the broker dealers that are independent and are not affiliated to any company. The benefit of these companies is that they are not affiliated and hence will give you good advice and as these are small the service is very personalized. A lot of investment advisors prefer the independent broker dealers.

These independent dealer companies have to have a good technology platform to execute your trades easily. The other thing that you should be looking at is their goodwill and reputation

Before you register with an independent broker make sure that check with your fellow brokers as to which is a good broker dealer. Some broker dealers companies have been known to arm twist their investment advisors into doing a lot of unethical practices.

You can refer to the independent broker dealer association for background checks about a particular company. As an investment advisor it is in your best interests as well as your clients that you check the broker dealer rankings for the year before making the decision. Each year the reputed trade magazines will come out the broker dealer rankings and these rankings will help make your decision easy.

Source:ezinearticles.com