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COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter’s groundbreaking concept of the value chain disaggregates a company into ‘activities’, or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision [...]
Start-today strategies for a better financial tomorrow. The Complete Idiot’s Guide‚ to Personal Finance in Your 20s and 30s, Third Edition, clearly explains everything members of this age group need to know to get a handle on their pocketbook and their portfolio, from planning their personal finances to enhancing their current financial plan to getting [...]
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e [...]